If you’re savvy enough to be reading blogs and eZines about eMarketing, you probably are aware of the challenges associated with getting visitors to your website. So many of the small business owners I speak with on a daily basis have worked diligently to create engaging and easily navigated websites for their businesses, but they don’t know how to take their online presence to the next level.
A website is only as good as the number of people who see it. It doesn’t matter if you spend five grand on a website designer, utilizing all the latest flash technology with exciting graphics and all the bells and whistles you can think of. If you can’t get people to your website, it’s net worth is ZERO!
Try this. Put yourself in the mind of one of your potential customers. What words would they use when they are conducting a search for your products or services? Come up with a list of four or five one, two, and three word phrases that customers might enter into a search engine, which, when entered, would hopefully bring up your website. Take them one at a time and enter them into your favorite search engine. You should use one of the major search engines (Google, Yahoo, MSN) because your clients most likely are. (If you don’t know how people are finding your website, then you are in serious need of a Visitor Tracking System!)
How far down the list does your website come up? Is it in the top ten? Top twenty? Thirty? Lower than thirty? Chances are, if your site isn’t in the top thirty, you’re not being seen by the majority of your potential customers! Ideally, you want to be on that first page, the top ten listings on any search engine. Work your way through each of your keyword phrases- the words customers would use to find you through a search engine- and keep notes on how your website ranks. Are you happy with the results?
You see, what so many business owners don’t realize, is that the majority of your business you’ll generate online will come from people who have never heard of your business. And the way these people will find your business will be through the search engines. If your website isn’t ranking towards the top of the search engine rankings, you’re missing out on a large portion of potential customers out there!
As always, we’re here to help you with your search engine optimization efforts, if you want help. Check out our website at http://www.creative-emarketingsolutions.com for SEO and other ways to enhance your company’s online presence.
Darren Barkett is the president of Creative eMarketing Solutions. His professional staff works diligently to help businesses craft their online presence. Through the use of the latest eMarketing tools like search engine optimization, extensive visitor tracking systems, blogging, online press releases, email address collection and list maintenance, and HTML newsletters, Creative eMarketing Solutions enables businesses of all sizes to create and cultivate their online communities. By turning customers and consumers into community members, everyone benefits more from the services provided and the products enjoyed.
Darren has been working with a diverse range of businesses. A natural pharmaceutical manufacturer, a winery in Colorado, a face painter in North Carolina, an internet domain name provider, all benefit from their business relationship with Creative eMarketing Solutions. Contact him today so that he can work to elevate your business’ online presence and generate additional profits as well! More information is online at http://www.creative-emarketing.com
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